Red Loft Appoints Chris Cheeseman as Partner

Red Loft Appoints Chris Cheeseman as Partner
03 October 2019

Housing and regeneration consultancy Red Loft has appointed Chris Cheeseman as Partner.

Chris joins the company as the fourth Partner, alongside Danny Sutcliffe, Neil Jervis and Wendy Hegarty.  The appointment marks the continued expansion of the business, which is projecting a 27% increase in transactions for 2019/20, equating to growth of 75% in 3 years.

Bringing impressive residential development experience to Red Loft, Chris’s most recent position was Head of New Business (South) at Clarion Housing, one of the sector’s largest players. 

Starting his career, aged just 18, at Homes England (formerly The Housing Corporation), Chris spent 8 years working his way up to a role specialising in capital expenditure. His interest in affordable home ownership led him to roles at Registered Providers including Thames Valley Housing, followed by a 17 year stint at Moat, where he initially joined as Sales and Marketing Manager and moved through the ranks to become Group Director of Development. While at Moat, he worked on major regeneration programmes, and championed key worker housing and was accountable for the delivery of Moat’s affordable housing programme. Subsequently, Cheeseman joined development consultancy, ikon, as Partner, where he provided a range of consultancy advice for clients such as L&Q, Hyde, Peabody and Notting Hill as well as several local authorities.

Demonstrating true dedication to the affordable housing sector, Chris remains Non-Executive Board Chair for Golding Homes, a mid-sized Housing Association offering homes and services to over 20,000 people across Kent, a prestigious post which he has held since October 2018.

On his appointment to Red Loft, Chris comments, “I am delighted to be joining Red Loft, moving back into a consultancy and to a company which plays such a valuable role in the industry. With my background, remaining part of a business with a core focus on affordable housing was essential. It’s an exciting time to be joining the organisation, which, throughout its 17 year history, has demonstrated strength and resilience in an often challenging market. While undoubtedly Brexit continues to create uncertainty in the market, I have always been a great advocate for affordable housing, and products such as Shared Ownership, for which there remains high demand and, importantly, ever improving quality. I look forward to working with a cross section of Registered Providers, local authorities and increasingly, private developers, as they continue to deliver more homes and major regeneration projects.”  

Specialising in end-to-end development consultancy for Registered Providers, ALMOs, housing charities, local authorities and private developers, Red Loft, founded by Danny Sutcliffe, and has a strong track-record in providing services for the industry – from site finding, to sales and marketing. 

Red Loft Partner, Danny Sutcliffe, comments: “Chris is very well known and respected across the industry and brings with him a wealth of experience. He knows how consultancy works, has a huge range of complementary skills, and, crucially, really understands the ethos of our company. His knowledge of the sector, and passion for Shared Ownership, will undoubtedly be a great asset to Red Loft, as we continue to develop the business, actively supporting our clients in the delivery of more homes to meet housing need and help solve the housing crisis.”

About Red Loft

Red Loft is a bespoke housing consultancy, specialising in development and regeneration services for Registered Providers (RPs), ALMOs, housing charities, local authorities and private developers.

Established in 2002, the highly experienced 60-strong team delivers a uniquely wide variety of services to an impressive list of clients – including Peabody, Hyde, and several London boroughs, as well as smaller RPs and bespoke housing and charitable organisations.

With the capacity to take on a remarkable range of projects; from site finding to development programming, bids and planning, right through to project management, sales, marketing and interim staffing, the agency offers a one-stop service for housing associations and local authorities.  Where required, long and short term placements within RPs are offered at all levels, with placements tailored to suit the needs and budget of the client – from long term placements of highly experienced Red Loft partners to short-term interim sales staff, assisting when homes come to market.


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